Phi Burger 的名稱取自希臘字母「Φ」，象徵著黃金分割率，即俗稱的「黃金比例」，被視為宇宙中最美麗的數字。Phi Burger 強調自家手工製作的漢堡麵包、新鮮生菜、精選肉品和美味起司是以黃金比例精心組合而成的完美漢堡。不同於一般美式漢堡通常以牛肉為主打，Phi Burger 堅持選用台灣在地豬肉製成的黃金漢堡，成為招牌菜，為顧客帶來獨特而美味的用餐體驗。


The name Phi Burger is derived from the Greek letter "Φ," symbolizing the golden ratio, commonly known as the "Golden Ratio," revered as the most beautiful number in the universe. Phi Burger emphasizes its signature burgers meticulously crafted with handmade buns, fresh lettuce, premium meats, and delicious cheese, all combined in perfect harmony according to the golden ratio. Unlike typical American-style burgers that predominantly feature beef, Phi Burger proudly selects locally sourced pork from Taiwan to create its signature Golden Burgers, offering customers a unique and flavorful dining experience.